Re-Brand

Re-Branding Baradhi Motors

Rebranding is never a simple task. As a creator, there’s always a unique set of challenges that come with reshaping a brand’s identity. It’s more than just a logo—it’s the vision, values, and essence of a company being distilled into one cohesive design. The weight of that decision can feel overwhelming for clients, from choosing the right logo to settling on colors and themes that will define their brand for years to come.

For Baradhi Motors, we wanted to keep the design clean and timeless while still offering a range of versatile options. Our aim was to capture the classic essence of the auto industry with a sharper, more decisive touch.

First Option: This logo is multi-layered, designed to be broken down for different branding needs. The full design, featuring the car and text, can serve as the flagship logo. Stripping it down, we have just "Baradhi Motors," perfect for business cards or smaller uses, while the centerpiece remains the "Baradhi" name—bold and recognizable, just like a luxury car deserves.

Second and Fourth Options: These designs tap into nostalgia, drawing inspiration from the timeless appeal of the old Chevy logo and other classic brands. Though minimal, the black-and-white palette retains a sleek, modern edge.

Third Option: This is the most stripped-down design, placing emphasis on the brand name itself. It’s versatile, adaptable, and ideal for use across various platforms and formats.

Rebranding can feel daunting, but when the client and creator are aligned, it can transform into a smooth and rewarding process. The key is understanding that a brand is ever-evolving, and rebranding is just another step in that growth.

Don't be afraid to evolve, embrace the process.